![]() ![]() That’s leading many companies to put even more emphasis on creating unique and useful mobile experience for their clients.įor instance, many companies are now looking to create “mobile moments,” or combining their mobile apps with the locations and events that a user is taking part in. There’s good reason to believe that if that happens, the United States will be a big market for mobile gaming, as new research from the Pew Research Center found that 64 percent of Americans now own smartphones. That assumes, of course, that other states like California and Pennsylvania will follow in the footsteps of Nevada, New Jersey, and Delaware to regulate online gambling, and make it mobile friendly as well. Increased penetration of mobile devices was expected to be part of that growth, but the biggest driver was predicted to be mobile casinos and poker sites in the United States. A report released last February by Juniper Research found that while there was $10 billion wagered on mobile devices in 2012, that number was expected to grow to $62 billion worldwide by 2018. Mobile gambling is only going to become more popular over the next few years as well. Regulation in USA Could Boost Mobile Gambling And that helps explain why companies have been spending significant resources in an attempt to have mobile products available for users over the past few years. Still, the fact that Google is even interested in catering to mobile phone and tablet users is yet another sign that mobile devices are quickly becoming the most critical segment of traffic for web sites, gambling or otherwise. The news isn’t exactly earth-shattering, as Google has been making moves designed to cater to the mobile market for long time now.īut in April, the search engine began favoring mobile-friendly sites over those that aren’t easily viewed on such devices, and Android phones offer instant search engine results through Google. Mobile Devices Becoming Critical Traffic Segment This presents a tremendous opportunity for marketers to reach people throughout all the new touchpoints of a consumer’s path to purchase.” “In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. “Consumers are increasingly picking up their smartphones for answers,” Google wrote in their Inside AdWords blog. That comes from data collected in the United States, Japan, and eight other countries that Google did not identify. Google announced this week that more than half of all searches processed by their search engine are now coming from mobile devices. But it turns out that more people are Googling via their mobile devices than the traditional computer anymore, and it’s mirroring the way online gambling has been moving for some time as well. “Google” is everybody’s favorite verb these days. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |